Project Overview

‍While working as part of a campus-based community service club, I led a full visual rebrand to strengthen the organization’s identity and outreach. The existing logo was outdated, cluttered, and low-resolution. The new identity system was designed to feel bright, modern, and inviting — reflecting the group’s focus on inclusivity, positivity, and teamwork.

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Process

‍My role included:

• Designing a new logo that is scalable, versatile, and modern.
• Establishing a color palette with warm, energetic tones to represent optimism and community.
• Creating marketing collateral including a trifold brochure, stickers, and event materials.
• Designing social media icons and assets to ensure consistency across platforms.
• Developing brand variations for flexibility in different contexts.

Key Features

• Redesigned logo with playful, positive elements.
• Bold, vibrant color palette supporting brand consistency.
• Print materials (trifold brochure, stickers, event calendar).
• Social media graphics for digital outreach.
• Versatile logo variations for multiple use cases.

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Final Outcome

‍The rebrand transformed the club’s identity into something approachable, uplifting, and professional. By unifying the design across print and digital platforms, the club was able to expand outreach, attract new members, and create a stronger sense of community.

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Reflection

‍This project demonstrated my ability to create a cohesive brand system across multiple touchpoints, balancing professional polish with fun, approachable design. It also reinforced the importance of tailoring design to the values of the organization — in this case, inclusivity and positivity.

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Tools Used

• Adobe Illustrator (logo + icons)
• Adobe Photoshop (mockups + image editing)
• Adobe InDesign (trifold layout + print collateral)

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